Magic launch for new Mini Coupe
The new Mini Coupe is all the rage at the moment – it’s even on the Jonathan Ross show – and the extratime partnership played a big part in the hotly anticipated launch. On the big day in October we whipped the cover off a shiny red Mini Coupe at our inspirational event for Peter Vardy at their showroom in Edinburgh. Our launch party marked the arrival in Scotland of this much vaunted new addition to the Mini range. See all the photos on our Facebook page
To give it a unique twist, the extratime team came up with a ‘Mini magic’ theme, carrying this through from the ‘No Illusion’ tag line to the celebrity magician, and fire-breathing champion cocktail maker. Kevin McMahon, star of Faking It reality TV show, performed amazing tricks for the crowd of invited guests. Every detail had been meticulously planned, from co-ordination of the branding and product placement to welcoming and inspiring the guests. All in all it was fun, stylish and magical – just like the Mini Coupe!
